Learning with Blippi







 Inspired by his nephew scrolling through pointless videos on YouTube, Stevin John had created an internet personality for his nephew to watch online. This of which has transformed into one of the most well known YouTube vlogs for kids, named Blippi. On this channel, Blippi goes on adventures and does activities that young children can follow through his videos and learn from experience. 

The parasocial relationship between Blippi and viewers are not much different from Dora, or Blues Clues And You. Blippi is oftentimes asking children to do the activity he is doing with him, act like the animal he is learning about, or even asking them how to spell out his name. All of which he waits for them to answer the question or do the action before he himself does it. Blippi is also known for his positive attitude, his acts of kindness by sharing, recognizing how he feels and how his actions sometimes make people feel, and how to cope with situations as such. He also creates a positive environment for children to come watch, making it seem as if he is friends with his viewers and that they are doing things together on a playdate. 

This positive environment is what has given Blippi the amount of followers he has currently and counting, which contributes to the happiness and positive well being of children through the inspire and rewire hypothesis and the “kind world syndrome.” This is through the way Blippi teaches children to explore the world around them, be kind to others, and always be open to learn something new. This inspires children to be like Blippi, as well as rewiring the way they act towards certain things. The “kind world syndrome” is the attitude and aesthetic Blippi creates within his videos, which children will leave with after watching his videos, therefore trying to create a better world around them. Not only is this channel something many parents enjoy having their children watch, but was the original intent of its creator.


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